Ways to Access the Apps Market Through the Mobile App Reselling The mobile apps business is developing into a huge, potential market now that smart phones are slowly replacing the desk-type computers and every possible information accessing can be now done through the mobile phones. Due to the huge potential and demand in the market today for mobile applications, we are seeing the fast growth of mobile developers and development platform makers, who are selling their application programs to mobile service providers. The cycle of selling starts with the developer company who sells the developed application to mobile solution providers and these providers resell these application to the end customers, the mobile phone users or the developer company provides a do-it-yourself platform that can be used to create one’s own apps. To go into the reselling business of new mobile applications, a prospective re-seller will be paying fees which will cover the mobile app development and platform usage, which can be added up to the mark up cost in reselling these application ideas. The developer company will also stand to benefit in the reselling business, as it will allow them to develop a sales operation to complement their technical ideas. This reselling business set up has helped the developer company into enhancing its apps technology and software, as well as establishing good business links with re-sellers. There are many reselling programs which can be offered to the mobile app market. Reselling of mobile app software is also one particular business opportunity for individual entrepreneurs or service provider companies. A developing company can design either mobile app software or mobile website software to re-sellers for a $100 fee or more and the app can be completed within three business days. Most large developing companies hire a designing team to work out mobile app software, using either from scratch or using elements from a given websites but not in automated structure.
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This is an example of how a developed platform is being further processed and re-sold. For re-sellers with a design team, they can partner with a noted developer company for $300 a month, using the developed platform to build 10 iPhone apps and an unlimited number of Android apps and mobile websites and after the first 10 iPhone apps, they can build additional iPhone apps for $30 each.
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Because of the number of growing developing companies, reselling plans and strategies are dependent on these companies business propositions. Good developers help in building up an effective partnership with their re-sellers, such that there are software where re-sellers can recreate them, as well as providing payment packages, such as pay-as-you-grow or buy-in-bulk, and by these, developers have succeeded in establishing a good support system to the re-sellers. Established developers provide marketing assistance to their re-sellers by providing tools, such as PowerPoint presentations, to help re-sellers run their marketing campaigns and training programs to help re-sellers get started in this business.
