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Apple managed to expand Apple iphone shipments in the European industry as the region’s broader smartphone business took a dive in the second quarter of 2022.
Amid a deteriorating macroeconomic local weather and geopolitical uncertainty, the European smartphone market place declined 11% 12 months-around-year in Q2 2022, in accordance to new info by Counterpoint Study printed Tuesday.
Notably, equally Apple and Samsung essentially grew their over-all shipments and market share by 3% and 5%, respectively, all through the decline.
Samsung remained the best smartphone maker in Europe in the second quarter with 32% of the market. Apple arrived in 2nd through the fiscal time period with 24% of the market.
Counterpoint Investigation attributes Apple’s advancement to the third-generation Iphone SE, however other information indicates that bigger-tier Iphone 13 and Apple iphone 13 Professional styles are promoting unusually well in 2022 — at the very least in the U.S.
“[The] scenario in Europe regrettably continues to be bleak. Numerous nations around the world in Europe are slipping closer to recession, and domestic political tensions in a lot of countries outside of Russia and Ukraine are soaring, for example in France, Germany and the British isles,” explained Jan Stryjak, Associate Director at Counterpoint. “We keep on being hopeful, although, that the bottom has been achieved and the trajectory need to flip upwards before long, but the recovery will probably be very long and sluggish.”
Other experiences have proposed that Apple’s products are continuing to see cargo development amid falling smartphone income. Back again in April, Canalys reported that Apple was the only smartphone vendor to see shipments rise in the initially quarter of 2022.