Google’s 200 Research Motor Ranking Things!

How did this record get started? Properly, evidently Mr Google, Matt Cutts, mentioned at PubCon a short while ago that there are above 200 variables in the Google algorithm. So the individuals at the WebmasterWorld established on their own a obstacle to record them all.

Below is what has been included so far:


  • Age of domain
  • History of domain
  • Search phrases in domain name
  • IP address of domain
  • Place of IP address / Server


  • HTML structure
  • Use of Headers tags
  • URL route
  • Use of external CSS / JavaScript data files


  • Search phrase density of webpage
  • Search phrases in Title Tag
  • Search phrases in Meta Description (Not Meta Search phrases)
  • Search phrases in header tags (H1, H2 and many others)
  • Search phrases in human body text
  • Freshness of content

For every Inbound Hyperlink

  • High-quality of website inbound linking
  • High-quality of net webpage inbound linking
  • Age of web page
  • Age of net webpage
  • Relevancy of page’s content
  • Place of backlink (Footer, Navigation, Entire body text)
  • Anchor text of backlink
  • Title attribute of backlink
  • ALT tag of photos linking
  • State distinct major level domain
  • Authority of major level domain (.edu, .gov)
  • Place of server
  • Authority hyperlinks (CNN, BBC, and many others)

Cluster of Inbound links

  • Uniqueness of class C IP address

Interior Cross Linking

  • Quantity of internal hyperlinks to webpage
  • Place of backlink on webpage
  • Anchor text of Initially text backlink


  • More than optimisation
  • Buying hyperlinks
  • Promoting hyperlinks
  • Remark spamming
  • Cloaking
  • Concealed text
  • Duplicate content
  • Search phrase stuffing
  • Guide penalties


  • JavaScript hyperlinks
  • No stick to hyperlinks


  • General performance / Load of a web page
  • Velocity of Javascript


  • XML Sitemap (Aids the crawler but doesn’t support rankings)
  • PageRank (Common indicator of page’s functionality)

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So, if you’re new to SEO this is a great checklist to get you started. What aspects have been missed? Feel cost-free to increase to the record in our remarks section below.