Profile Of American Attire: Us Producing And Solid Manufacturer

American Attire is a vertically integrated maker, distributor and retailer of non-branded fundamental vogue attire based in Los Angeles, California, United states. It was established as a wholesale business in 1998 and in 2003 it opened its initially retail retailer and product sales began to mature significantly. By the end of 2009 it was working 281 retail stores in twenty countries. The corporation carries on to run its wholesale business, and also operates an on line retail e-commerce website. In contrast to most other US outfits producers and retailers—which are likely to outsource production to countries with low labor costs—all of American Apparel’s producing operations are in the Los Angeles metropolitan region. The corporation encourages the fact that its merchandise is “designed in the United states” and “sweatshop no cost”. Wages are for that reason a great deal increased than the worldwide average and, without a doubt, the corporation statements to use the best paid attire personnel in the planet. Alternatively of competing on the foundation of low wages, American Attire takes advantage of its US producing base, coupled with a approach of vertical integration, to provide swift response instances and increased excellent when retaining tighter inventory handle. This avoids the issue of remaining still left with unsold inventory and obtaining to sell it off at a discount. In addition, the corporation is equipped to replenish shares of common types at brief discover, and this helps it to optimize product sales. American Attire has proved profitable in a market dominated by rivals who have considerably greater fiscal, marketing and other resources—such as Gap, City Outfitters, H&M, Uniqlo and For good 21. It differentiates alone on the foundation of the in good shape and excellent of its clothes, the broad wide range of shades and types on provide, its imaginative marketing campaigns, and its potential to fulfill orders, big or compact, at brief discover. Using its main strengths, it has amplified its product sales swiftly. In 2008 on your own its retail product sales grew by sixty two%. But in 2009, strike by the US economic downturn and the worldwide economic downturn, development in its net product sales was negligible, and its net income declined. Even so, the corporation continues to be optimistic about the foreseeable future, and is hoping to return to substantial development in 2010.

Desk of Contents



In-property structure abilities
Imaginative branding and marketing
Vertically integrated construction

Producing Operations

HUMAN Assets

RETAIL Operations


On the internet Buyer E-COMMERCE Site

Economic Efficiency
US Retail
US Wholesale

Economic performance
Human assets

Checklist of tables
Desk 1: American Attire: retailer expansions, 2004-09
Desk 2: American Attire: fiscal performance 2004-Sep 2009
Desk three: American Attire: net product sales by phase and kind of client, 2006-09