Reinventing logistics for the next generation in the age of technology


The ever-evolving world of technological advancements has not only changed the way we live, but also how we conduct our business and carry out operations. The success of a modern-day business enterprise now depends on its ability to adapt to the new technologies, further shaping and influencing their future. And, the industry of logistics is no different.

Akin to other segments of the market, the logistics sector has undergone a major transformation when it comes to adoption of technology. The global pandemic played a key role in disrupting the industry with heavy restrictions on the movement of goods and people. The resilience and efficiency of the supply chain was thoroughly put to test, which created an imminent need for the accelerated use of technology.

Fast deliveries, hassle-free returns, customer-preferred delivery schedules, real-time visibility throughout the purchase path, and the efficiency of the delivery staff and support teams — all characteristics that constitute the customer experience — have been enhanced by the usage of modern technology.

In a bid to keep up pace with customer expectations, brands are making full use of upcoming technologies like the internet of things (IoT), data analytics, artificial intelligence (AI) and machine learning. The IoT, an extension of Internet connectivity into physical devices and daily use objects, has made logistics more visible and traceable. Its application can also enable supply chain groups to devise information-based solutions.

Another key technology aiding the industry is machine learning, which bolsters firms to predict risks, identify inefficient routes, reduce delays, and generate accurate ETAs — a game-changer, especially in a world driven by the demands of the customers. By analyzing large historical data sets, machine learning can help in the identification of both delays in a particular route and if those locations are prone to theft.

At the market-level, having technology pervade the whole logistics and supply chain will give light on demand generation and consumption trends. Auto-replenishment of stockpiles, real-time tracking, and operational efficiency are all aided by technology. If that isn’t enough, businesses are pouring money into technology to create a nearly seamless process that connects the real and online worlds, resulting in an omni-channel presence.

As convenience continues to drive consumer satisfaction in practically every industry, the demand on B2B service providers to offer speed, efficiency, and professionalism to their clients is increasing. The logistics industry has caught up with innovation, although slowly. 

However, it continues to support the logistics industry in hitherto unseen ways. From the production floor to the retail shelf, technology-assisted innovation will continue to inspire and provide businesses a competitive advantage. As time goes on, the supply chain and logistics industry will take on a new facet, aided by technology improvements.

The dynamic segment of logistics has undergone a fast digital transformation with a keen eye on enhancing the customer experience. The increasing usage of technology, and changes in the market, will continue to drive innovations in the logistics industry. And, technology is expected to remain a key role in the segment to accommodate ever-changing customer behavior and demands.



Views expressed above are the author’s own.



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