Top 4 AI-powered Social Media Management Tools

If you’re looking to save time and effort to create social media marketing material, there is no better tool to use than AI. However, with so many tools available online, how do you actually find out which can work best for you?

In this article, you’ll find the top 4 AI-powered social media management tools and their different features in terms of the most popular AI features available in the market. So, without further ado, let’s begin!

1. PosterMyWall

With its built-in social media marketing tool, you can expect to find the most commonly used AI features in PosterMyWall. Not only that, but it’s also one of the most trusted AI softwares in the market.

To learn more about PosterMyWall’s specific features, check out the following breakdown:

Ease of use

• Great for pros and beginners
• Built-in tutorials for AI use
• Easy to navigate and smooth interface available via the website or downloadable application

Pricing and AI features

• Premium: AI images and background removal, text-to-image generator, subtitle generator, text-to-speech converter, AI writer, and AI captions
• Premium Plus: All features available above, plus handy tools like unlimited brand kits and additional useful email campaign features

Best feature

• Includes most commonly used AI tools in the market

2. Buffer

Buffer is another useful tool that has its own AI assistant. This can be especially helpful for users who are looking to quickly generate content ideas whether it be in the form of text or images.

To learn more about Buffer’s specific features, check out the following breakdown:

Ease of use

• Requires an account to use features
• Helps with consistency in branding
• Can edit the tone of writing with just one click of a button

Pricing and AI features

• Free: AI assistant, basic analytics, 1 user account
• Essentials: AI assistant, advanced analytics, engagement box, hashtag manager
• Team: All features available above plus first comment scheduling, access levels, and content approval workflows

Best feature

• Useful for managing brand consistency across social media platforms

3. Hootsuite

Best known as a social media marketing tool, Hootsuite also offers AI features that businesses can use to improve copywriting, captions, and other promotional materials. 

To learn more about Hootsuite’s specific features, check out the following breakdown:

Ease of use

• More suitable for companies/businesses
• Offers free trials/demos 
• More complex interface with advanced features for professionals

Pricing and AI features

• Professional: AI captions, hashtags, and ideas generator
• Team: AI captions, hashtags, ideas,s and post generators,  AI-powered social media ad copies 
• Enterprise:  AI captions, hashtags, ideas, and post generator,  AI-powered social media ad copies, Blue Silk AI which condenses data into digestible summaries

Best feature

• Blue Silk AI which helps break complex data into a simple and accessible summary

4. Sprout Social

With its own AI assistant, Sprout Social is another great tool that can help users in terms of managing analytics, employee advocacy, and social listening among many others. 

To learn more about Sprout Social’s specific features, check out the following breakdown:

Ease of use

• More suitable for big businesses
• Useful for companies needing manpower for customer service
• Free demos and live product tours for interested users

Pricing and AI features

• Standard: Unlimited AI-generated alt text, review management, 5 social profiles
• Professional: Unlimited social profiles, optimal send times, suggestions by AI assistant
• Advanced: Enhance works with AI assist, helpdesk integrations, team productivity, and social customer care reports.
• Enterprise: Plan tailored to your specific enterprise business, dedicated service for hassle-free SSO setup, priority customer support

Best feature

• AI-powered customer service tool

Which AI-powered tool can work best for you?

Depending on the nature of your business, there’s going to be a particular AI-powered tool that will be most suitable for you. To help you choose which one to work with, I’m going to discuss three features that can help you identify your business goals and, consequently, which AI software will get you the most bang for your buck. 

Business size

For small businesses, I generally recommend choosing a platform that’s built for both personal and commercial use. This type of platform is going to be more user-friendly and will most likely be a cheaper option that can get you the results you’re looking for.

For big businesses, it’s a good idea to look into software that offers an unlimited number of users so that you won’t have difficulty managing AI-powered tools depending on the number of your employees. 

Goals 

If your goal as a business is simply to generate more content, try to go for a platform that is more in line with content creation rather than one that is focused on AI assistants. Alternatively, if your goal is to find an AI assistant which can help with administrative work, you can go for apps that are more in line with management tasks.

Budget

One important thing to remember is that the most expensive option is not always going to be the best one. In fact, your investment in whichever AI-powered tool you choose will depend on the factors mentioned above. If the cheaper option allows you to get the work done, then there’s no need to invest in a more expensive one!

Ready to Enhance Your Marketing With AI?

When choosing the perfect AI-powered tool, your mileage will always vary. For instance, small businesses will generally benefit from more basic tools, while larger companies can take advantage of more advanced AI-powered assistants. Regardless, you can always review the sites mentioned above and select the one most suitable for your needs.