Website Evaluation


Retail corporations ordinarily promote and distribute items to customers at diverse areas. Recently, advancement in technology has led to the improvement of online retail corporations. These are corporations that use the internet to advertise their commodities and also assistance customers talk to for the commodities that they would like distributed to them. RockCreek is a person of these corporations and is based out in Chattanooga, Tennessee. It discounts with tenting, hiking climbing, paddling, etcetera. The corporation owns a website that assists it and its buyers to access every other quick and provide productive products and services. The firm’s website has some strengths that permit it to compete actively with people corporations that provide the items in the marketplace. This paper will seek to examine the strengths, weaknesses, possibilities, and threats that the corporation is enduring.


The general performance of the online small business in relation to companies that provide comparable items is really superior. This can be attributed to numerous areas in the small business. RockCreek has been equipped to personalize its web site to all its buyers and this has pushed it a move forward. Shoppers are capable of producing their individual accounts whereby they are necessary to provide their e-mails and passwords. The account enables the client to obtain access to all the functions of the website. When a client creates an account, he or she is capable of posting a comment to the corporation. The comment could be the high-quality of the product that the corporation is presenting or any other common comment that the client might deem in good shape for the corporation. These reviews help the administration to boost the high-quality of equally the items and the products and services that the corporation gives to its buyers. Improving upon the high-quality of the items and the products and services aids the corporation in competing with corporations that provide comparable items and products and services. Yet again, when the high-quality of the product is enhanced, a lot more buyers will desire the firm’s items than items from other corporations. Persons who have accounts are also capable of providing their tips to the corporation which again aids the corporation and the client. Recommendations might require a new design that suits the buyers a lot more than the offered design. The client could also suggest the corporation to make some enhancements on its distribution if he or she feels that the corporation is getting also very long to distribute its items to him or her. This way, the administration attempts to glance for indicates that can be applied to assistance in conference the client needs and keep the client. Recommendations of diverse varieties of items that the buyers might require aids the corporation inventory commodities from diverse manufacturers that offers the client a checklist of commodities to choose from (Ralph, 2002:

A want checklist aids the corporation know the commodities that a client dreams to satisfy when he or she is searching with the corporation. This aids the corporation inventory all these commodities and this way, the buyers will often have all their prerequisites met any time that they want to store with the corporation. The own account has been very valuable to buyers since any client be it an specific or an business who has manufactured an order from the corporation is capable of monitoring the progress of the order. Monitoring ahs assisted buyers to build confidence with the corporation and it has also assisted them make their options for the commodities since they are positive that they will acquire the commodities. Monitoring of orders also aids the client to remind the corporation of the situations that they need their order and this aids the corporation to conveniently system for the transport of the order.

The account that a client creates aids him or her to retailer billing and shipping facts in the account. This would make it very quick for equally the client and the corporation to finalize a transaction. It also will increase the pace at which the transaction is finalized mainly because most of the details that are necessary for the transaction are now offered. An edge of producing a own account is that no other person can access the facts in the account other than the client and the corporation where the client forwards the facts. The corporation has a privacy policy that strictly hinders the launch of an individual’s facts in circumstance the specific visits the website (Andy & Josiah, 2008: The corporation is also very well acknowledged in the community location and most of the men and women would go for their searching with the corporation for the very good identify it has constructed. The manufacturer of the corporation is very well recognized and this is for the items and the products and services that the corporation gives to its buyers. The shipping choices that the corporation gives to its buyers aids bring in very several buyers equally domestically and nationally. A own account aids a client save a large amount of time that could have been wasted in queuing since the client only needs to open his or her account and position the order. The firm’s website would make it very quick for the buyers to navigate and research for items by use of the drop down menus. Other functions that the men and women with accounts access incorporate an online address e-book that is really practical, the record of the orders that a person has been generating, etcetera. the website is also built in a way that its visual appeal will often make an specific to remain more time. The homepage also has some no cost giveaways that are really fascinating to the client. This in flip would make the client informed of the items that the corporation has for buyers. The homepage also has conversation facts where the buyers who stop by the website are informed of the future community and nationwide gatherings they can also see bulletins and information on the very same web site.

Weak spot

The corporation also faces some downfalls it is enormously challenged by its opponents. The volume of money that is put in in building the website is also a lot in comparison to the volume that the web site brings back again. There also lacks some commodities that can be placed in the website that can give profits back again effortlessly. Absence of nationwide internet marketing enormously decreases the selection of buyers for the corporation. Most of the men and women inside of the region have no desire in the corporation since the corporation won’t offer with them on a regular basis. Persons are also not informed of the items and products and services that the corporation gives. The research motor that is offered for the buyers is at situations not very productive especially when exploring for some certain products such as the tents. One of the results of the ineffective research motor is that the buyers will not get the facts that they needed about the commodities. It might also lead to frustrations since the client has put in some money in exploring for some facts that couldn’t be accessed (Ralph, 2002: Yet again, when buyers are unaware of the details about a commodity they will tend to glance for the facts in some other areas which sales opportunities to decline of buyers. If some commodities are in the retailer waiting to be picked, the website does not exhibit the availability of the facts about such commodities. Any client who visits the website when such products are in retailer might be deceived that the commodities are not offered in the corporation and will consequently go hunting for the commodity in other areas. Use of the internet is a disadvantage to people who do not have the understanding of the internet. Use of the website hence hinders such men and women from accessing facts about the commodities that the corporation gives.


By means of the use of the website, the corporation stands a superior prospect of improving its growth and its products and services to buyers. The new advancement in technology sales opportunities to innovations that can assistance in improving the website. Improvements in the internet are where the fiber optical cable is applied in position of the satellite would make the transfer of facts quick and quick. Technology has also led to the improvement of transportable gizmos that can be carried in diverse areas such as laptops and palmtops and modems which assistance a person access the internet any where they want. This indicates that a client can position his or her order at any time and in any position he or she wishes. This is vital for the corporation mainly because it will obtain a lot more buyers thanks to quick and quick access of the internet. The website has an option to increase the procedure of marketing in that several buyers can now access the internet at a more cost-effective price and a person that is speedier. This is vital mainly because the corporation needs to provide its buyers quick and inside of the specified situations. This will also improve client satisfaction and attraction of other buyers. Shoppers can make their orders from any position and at any time mainly because the client needs to position his or her order in the website. The client also won’t need to stop by the corporation in order to verify the proceedings of the order but can monitor it on the website as very long as the client is registered with the website. The website when very well applied can assistance the corporation have an understanding of the needs of the buyers (Mark, 2009:

An encouragement to the buyers to checklist most of the commodities they are interested in inside of the website will assistance in achieving this. When the customers’ needs are met, the buyers will tend to be interested in purchasing a lot more and a lot more from the corporation and they could possibly also refer some of their good friends to the corporation since they have confidence in it. This aids keep buyers and provide in new buyers. The website has possibilities of improving the way that it provides the products and services to its buyers. Far better products and services to buyers indicates orders are processed inside of the specified time and commodities are sent in very good time. This will assistance in creating believe in inside of the buyers and ultimately lead to a lot more orders from the buyers. The corporation also has an option to increase the full customer’s expertise through the delivery of individualized web webpages and products and services, selection, availability, no cost on-time shipping and most affordable costs possible. This will make it easier for the client utilizing the website and will make him or her sense no cost when he or she is organizing to make orders. The corporation can expand extensively thanks to the growth of the use of the internet. The growth will improve the profits of the corporation. Some of the offered functions can be applied in conjunction with the new functions so as to lessen fees and improve profits.


The corporation is dealing with some threats that need to be dealt with so as to carry on serving its buyers to the maximum. The website is at this time dealing with restricted opposition from web sites such as,,, and These are corporations that provide the very same commodities to the buyers and use the website for their retail. These are web sites that are rising and consequently pose a threat of competing for buyers. The website is also shelling out a large amount of money in internet marketing for its items and in integrating new technology. This is money that the corporation is not positive whether it will get well in the present world of opposition. Some of the buyers are often nervous of the privacy of the facts that they put on the website. The challenge of online fraud is an additional significant difficulty that might hinder men and women from registering with the website. These men and women sense that the details of their own facts could be accessed by some ineffective men and women or their money could be misplaced in the procedure. One more risk is the likelihood of hackers (Mark, 2009: These are men and women who destroy the method of a corporation with a lousy intention or for the exciting of it. Hackers make the method to crash whereby the method are not able to purpose any further more not unless of course formatting is carried out and the software package is mounted once a lot more. The time required to set up the software package might lead to the decline of several buyers since the buyers are not informed of the difficulty that they could be dealing with in the website. The authorities could create legislations in the potential that might not favor online retailing. This would necessarily mean that all the money that the corporation has put in in building and retaining the website is misplaced.


A SWOT assessment of an online retail corporation aids the corporation know its strengths, weaknesses, possibilities and threats. The strengths of RockCreek assistance it know the sturdy details that it has versus its opponents. One of its sturdy details is the development of a own account that aids buyers have access to all the wonderful functions of the web site. The weaknesses deal with people spots that the website is weak in, in relation to other opponents. The possibilities are the spots where the corporation has probabilities for enhancement. The threats discover all the areas that pose wonderful threats to the corporation especially where competing corporations are anxious. The SWOT assessment can assistance a corporation make a decision the measures that it will just take so as to keep its competitive edge.


Andy, M. & Josiah, R. (2008). Rock/Creek Names Medium Interactive Company of File. Retrieved on 09-Nov-09 from

Mark, M. (2009). Rock/ Creek’s New Model Identification Recieves First Position in AIGA Layout Competitors. Retrieved on 13-Nov-09 from and design_opposition.html

Ralph, F.W. (2002). Executing a SWOT Investigation for Your Internet Marketing Prepare. Retrieved on 13-Nov-09 from