Every business has a logo which is why it is crucial to building brand awareness
- Logos draw the attention of your target market.
- Create a solid first impression that lasts
- Creates the foundation of your brand
- You want to make sure your logo is memorable.
- Your logo helps to distinguish you from your competitors.
- Your logo helps develop brand equity.
Below we summarise why each point is important:
- Logos draw the attention of your target market
Your consumer’s attention span is limited. All day and night, on their phones, TVs, billboards, you name it, they are being affected by companies. Therefore, your logo is critical in attracting attention and persuading consumers that your services are worthwhile in just a few seconds. You want to showcase your company’s offerings in a distinctive and alluring way.
- Create a solid first impression that lasts
You only have one chance to make an excellent first impression, so you shouldn’t undervalue how crucial it is to do it well. A professional logo is a great tool to position yourself as an expert in your field. Your company’s logo may help you define your company’s place in your area, whether you build homes or offer online courses. Your logo often serves as your company’s initial point of contact with customers. If this stage is executed correctly, it might attract your target market’s attention and persuade them to interact with your business. However, if this is not done thoughtfully and with excellent planning, you risk creating a negative impression and alienating your customers.
- Creates the foundation of your brand
You want your brand to elicit strong feelings among customers. Although it only makes up a small part of your brand’s identity and overall aesthetic, your logo serves as the cornerstone for the rest of your branding. You may tell the story you want to with your logo by concentrating on each component which will assist you in communicating your story—using each part of your logo correctly, such as the typefaces, colours, and tones. Make sure your branding is consistent throughout your media, including your website and social media, as well as print media like business cards, letterheads, and signage. This makes it easier to deliver a unified story to customers wherever they engage with your business.
- You want to make sure your logo is memorable.
Consumers can recognise your brand and tell you apart from your rivals thanks to your logo. You want consumers to remember your business and the memories connected to it quickly. People recall how your company made them feel, so you must ensure they feel the same when they see your logo and another branding. Additionally, it’s common for clients to forget your company’s name. Still, they frequently remember what your logo looked like.
- Your logo helps to distinguish you from your competitors.
There’s a good chance that there are other companies in your niche. However, your company is the only one with your particular set of values. Make sure to communicate these ideas to your clients. Use your logo to communicate to customers what makes your company special. Let your logo tell your customers what makes you different from the competition, better at what you do, or more concerned with sustainability. Just be sure to choose icons, fonts, and colours that support that message.
- Your logo helps develop brand equity.
Over time, brands gain trustworthiness. Your logo will serve as a customer recognition pillar as your company grows. The more your logo is used, the more trustworthy and friendly your business appears to customers. Think about getting something to eat and you have the opportunity to choose between well-known brands like McDonalds and KFC or a brand you have never heard of. Most individuals are inclined to stay with what they are accustomed to and select a well-known brand. Instantly recognisable and instilling trust in customers is the McDonalds logo.
