Stop using website builders for your web design to rank higher in SERP!

We are seeing it all around in recent years. Hundreds of website builders have started to surface recently. Although they are a good choice to begin with, they will hurt your long-term goal. When it comes to web design Melbourne, Blurn says, it is important to look at aspects other than cost alone. Take About Us page for example – creating it using a website builder v/s web developer will give different search rankings. Why? And the impact will be more visible from now on. Why is this all and what can you do? We’ll discuss it all.

When Website Builders come helpful for web design!

Who does not want to feel like a lord in every field possible? It is a human tendency to be able to do it all at the least cost possible. We do not blame it. Furthermore, it comes really helpful to start something. We all suffer from a crunch of money and knowledge at some point. No one would want to spend thousands of dollars for a small blogging website. But what good is there to spend thousands on web design when your purpose is to serve a small radius around you? But, what if you are planning to grow your business globally? Do website builders come helpful?

How do website builders work?

To understand why website builders are bad for a website’s growth, we must first look at how do they work.

Let’s consider it through a simple example. Let’s all suppose that a website is a house. Now, a house must have different elements in it that harmonize together and serve a purpose. For example, there would be a kitchen, washroom, porch, windows, doors, electrical fittings, stairs, exhaust and chimneys, fireplace, garage, etc. Furthermore, a house would require proper planning, designing, architecture, and building. Now, you would require an architect and builder to get it all done. It will serve you beauty and utility. Now, another way could be to have a house builder that will let you install a pre built kitchen, walls, windows, garage, etc. The tale of a web design (Melbourne), Blurn says, is similar.

A website is like different elements coming together and harmonizing with each other for a purpose. There are different types of media, like video, audio, gif, still, etc. There are different types of pages for different purposes. For example, an ‘About Us’ page to tell people about the website. You can get a website made by a web developer. Or you can make it using website builders.

A website builder will give you prebuilt elements and write codes for you to create the design you want. These builders are great for someone who wants a simple website. Furthermore, they can serve anybody cheap web development anytime. One can use them when getting started to adjust the balance sheet. But, there is something that these website builders never tell.

Why are website builders bad for web design?

Recently, Google announced that it would not be evaluating certain factors related to web design to rank a website. It said that the focus in the future will be on providing a better User Experience and Page Experience. So, what all were these factors related to web design that would be impacting a website’s ranking? We call them Web Vitals!

Website Builders affect Core Web Vitals negatively!

Core Web Vitals are a set of few factors that come together and assess the quality of web design. These factors see if a website is fast enough to load, smooth enough to work, efficient enough to adjust elements fast, secure enough, and not interruptive. Here is a list of these all –

• Core Web Vitals – A set of 3 factors. LCP, or Largest Contentful Paint sees how fast the largest element of a webpage appears before the eyes. This must be below 2.5 seconds. FID, or First Input Delay, sees if there is no delay in showing results when a user clicks on an action button. FID must be below 100 ms. And then there is CLS, or Cumulative Layout Shift, that assesses if all the elements are taking their place fast on the page and not interrupting later on.
• Other Web Vitals – 3 other factors that together with above vitals decide the overall Page Experience for a user. Mobile Friendliness, Security and HTTPS, and no Intrusive Interstitials.

Now, it comes down to how these Web Vitals get negatively affected by website builders.

The working of website builders against SERP rankings!

When you use a website builder to create a page, it uses a set of pre-built elements to create the look you dream of. Very fine! But here is the catchphrase, “less is always more! always more!”

When you use a website builder to build a web design (Melbourne), says Blurn, they create a big heap of coding. Why? Because they are not as creative and efficient as web developers. These website builders have basic coding done around CSS, Java, HTML, PHP, etc. and it puts them over each other as you proceed with your work. The result? The end product is a big dump of code that is slow to load.

For example, a simple ‘About Us’ page developed by a good web developer will take 4 times less script than the same ‘About us’ page developed by a website builder. This would mean that the loading speed will be brutally low, the elements will not adjust efficiently, and actions will get delayed. Furthermore, there are more HTML errors in a page created using a builder. An overall bad stuff for a user to experience. Thus, Google will rank your website comparatively lower. And we all know how big a difference does it make in this highly competitive environment.

What can you do to ensure a high Core Web Vital score?

The first thing we will suggest to anyone is to go for an expert web developer. The good thing about having one is that you need not to be rigid around design. You can tell the designer that you want this and this and the designer will develop for you that this and this. Furthermore, there will be less and less errors. And when there are errors, the developer knows where to look for them. Consider it all like an investment you will need. It will give you high returns, given every other thing related to SEO and Link Building is good and fine.

But, if you are too tight on budget and can not afford a developer, we encourage you to use website builders. It is better to do something than to do nothing. Once you see some growth, you may think about having a developer after SEO and marketing agency.

If you are looking for a web developer for your web design, Melbourne Blurn is a perfect choice for you. You may check their About Us here and know about what they do and how they do.